PRESS RELEASE
TRADE UP 2 OB
From the 6th of July 2016 you can trade up your old baggies, board shorts or briefs for a pair of OB Classic Swim Shorts for only £50. We have 2000 pairs that we’re offering at the special discounted rate with £25 going directly to the charity.
The 2000 pairs are available for customers to Trade Up on a first-come-first-served basis. Customers can bring in their old shorts from any brand to any of our seven Orlebar Brown stores in London. The Blue Marine Foundation is a specialist NGO with a mission to solve the overfishing crisis through innovative solutions and enable marine conservation. Orlebar Brown launched in 2007 in London as ‘the tailored approach to swim shorts’. Based on the traditional pattern of a tailored pair of trousers for men, with distinctive side fasteners, they are not just a swim short: they are the original and best shorts you can swim in.
“The sea, coastlines, holidays and travel are all words synonymous with Orlebar Brown and as a result Blue Marine Foundation is a charity that is very close to our hearts. Dedicated to creating marine reserves, establishing sustainable models of fishing and thus preserving our oceans – their work is something we are delighted to support. Our ‘Trade Up to OB’ initiative gives everyone the chance to try our OB Classic Swim Shorts for only £50 – of which £25 will go directly to the BMF. Get involved and help us turn the tide.” Adam Brown, Orlebar Brown Founder
“We are thrilled to be working again with the luxury swimwear brand Orlebar Brown, who from the onset have expressed their concern and support for our oceans’ future. Thanks to OB we have the opportunity to raise a substantial amount for ocean conservation. Our brand partnerships help us raise critical awareness and funds to support our projects around the world. By trading up and wearing OB, you’ll not only look great, you’ll be helping protect our oceans.” Chris Gorell Barnes, Co-founder, Blue Marine Foundation
For more information, visit the ‘Trade up to OB’ landing page on Orlebar Brown’s website.
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